CarMax: Refocusing Car Buyer’s Choice
February 13, 2008CarMax Incorporated, the largest retailer of used cars and light trucks in United States, live by the Little Prince’s tiny secret: ‘…what is essential is invisible to the eye.’
According to CarMax Purchasing Manager Mark Simmons, most car buyers nowadays seem to overlook a car’s essential features in order to be in with the latest trend in the auto industry such as navigation systems, leather seats and sunroofs. I wonder if sometimes, car buyers prefer cars with the most eye-catching turn signal assembly. Published in carbuyersnotebook.com were three categories of vehicles that CarMax Inc. reviewed to guide car buyers in making the best car deal - something that meets more than just their eyes but most importantly their safety and comfort. These are the following:
1. Minivans aren’t just for soccer moms. According to CarMax, modern minivans feature navigation systems, leather seats, TV/DVD players and rear heating and cooling. Some models have quad seating and are more spacious than SUVs. Examples of highly-recommended minivan models are the Honda Odyssey, Chrysler Town and Country and the Nissan Quest.
2. Compact cars prove that big is not always better. CarMax note compact cars as a top-saver if you’re the type of driver who wants to cut your parking space and gas price expenses. If you’re worried about quality and style, some compact cars also have features common to luxury vehicles such as leather seats, sunroof, navigation system and convertible tops. Popular choices include the Honda Civic, Toyota prius, Chevrolet Cobalt, Mini Cooper and the Hyundai Elantra.
3. Finally, CarMax wants to point out that boxy vehicles offer unique features that make them anything but square. For example, a Honda Element is available in two-wheel or all-wheel drive models with adjustable backseats that fold into the SUV’s side thus allowing more space as well as a vinyl floor that makes vehicle cleaning easier. On the other hand, the Scion xB can be customized to suit your style while the Jeep Commander features leather seats, seat heaters, rear heating and cooling as well as third row seating. Four-wheel drive models are also available.
So, if you’re haunting for the best car in town, take CarMax’s advice. Research. Probe deeper. Explore. For as the company puts it, “Some vehicles offer much more than meets the eye.”
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