Chrysler To Connect With Dealers

Chrysler is not really in a good shape.  After it was saved in the past by Lee Iacocca, it has plummeted once again in the face of the impressive growth of Japanese automakers.  But the company is still focused on going forward. In fact, they are so serious that they have managed to take Jim Press away from Toyota last year.

Today, the company is focused on having a good communication with its dealers around the country. That is according to The Auto Channel.  According to reports, Chrysler Vice-Chairman and President Jim Press has toured the country to speak to about 3,000 dealer partners.

Although I think that it is a step in the right direction, I believe that the company should take it one step further.  That step will bring them face to face with consumers.  My reason for that is that the company should have a really good idea of what consumers want and need.  Sure, the automaker has a team of designers which comes up with these ideas on how a vehicle should look like, but in the end, it will be consumers who will be choosing their vehicle.

Anyway, during the road trip, Chrysler and Press looked at the National Automotive Dealers Association to help in their endeavor.  "We started a dialogue with our National Dealer Council and continued the process by listening carefully to what our dealer partners had to say," said Press.

"Here at the National Automotive Dealer Association Conference (NADA) we have the opportunity to hear from more of our dealers. The results of all of this exchange will be factored in to our long range plan. At this point, we have not made any final decisions regarding our dealer optimization or future product plans, nor has the company set any firm timelines. Our dealers are and will continue to be an integral part of this process moving forward," he continued.